Wechat app code#
Retailers, on the other hand, just need to scan the code to accept a payment. The code automatically updates every minute for safety. You will get a QR code that associates with your bank account once you have enabled Wallet. WeChat Wallet also uses QR codes to bridge the gap between online and offline. In every WeChat user’s personal account, there’s a section called “Wallet.” By opening it users are given options including “Transfer,” “Utilities,” money for virtual goods (“QQ Coins”) as well as “Order Taxi” and “Movie Tickets.” You can pay for all of them without leaving the app as long as you add your debit card (from Chinese banks and some select foreign banks) or credit card (only MasterCard or Visa). Transactions across WeChat payment is estimated to reach at least $556 billion this year, almost twice as big as all of PayPal’s $282 billion in transactions in 2015. Tencent has put considerable effort into WeChat Wallet (微信钱包), which was rolled out to Hong Kong this past January and expanded to South Africa in November of 2015. They’ve have been paying via the messaging app for ages. WeChat users find it adorable when Americans get excited that mobile payment is coming to Facebook Messenger. Look who’s here: BuzzFeed on WeChatĪnd then Wallet is pretty much what it sounds like? Sounds like a natural fit for publishers. Under the “Trial” tab, users can learn more about Tesla’s newest Model X and further place an order on its website.
In Tesla’s case, the company placed three tabs (translations: “Change the World,” “Trial and Purchase,” and “Your Experience”) to help users have a 360-degree view of its products. Here’s what western publishers and brands are doing on Subscriptions:
Wechat app download#
Clicking on it, the user can consume content from different companies and download branded apps. Subscriptions sits on a WeChat user’s friend list. The price for an ad ranges from around $774,000 (up to six images, a six-second video, one “Details” button and up to six HTML5 pages) to around $7,738 (one image, one “Details” button and one HTML page), according to a Chinese publication.įrom an advertising standpoint, Subscriptions (订阅号) is a powerful content marketing platform for publishers and brands. Last August, WeChat Moments became accessible to all advertisers. They can also turn off the ad by clicking on “Not Interested.” Interested users can click on “Details” where a link will direct them to BMW’s website. BMW’s WeChat adīMW’s ad, for example, consists of an image and a short caption with a tiny “Sponsored” button in the top right corner of the ad. A Moments ad includes brand account, a HTML5 link that is hosted on Tencent’s server as well as up to 6 images and an ad description within 40 characters. WeChat selected around 50 brand advertisers for the initial trial, including Coca-Cola and BMW. Tencent didn’t open Moments to advertisers until January of 2015 when it unveiled Sponsored Moments. Like Facebook, Twitter and LinkedIn, brands can place sponsored content in Moments’ timeline. Are there any ad opportunities?Ībsolutely. Moments looks like a closed social network. Yuyu’s Momentsīecause of those private features, many users prefer WeChat over other social networks and Tencent doesn’t want to over-commercialize WeChat. For example, if you post a photo and your friend comments on it with an obscene joke, you don’t need to worry that your other friends will see his comment - unless they are also friends with the profane jester.
There, you can post text-based updates, upload up to nine images as well as share videos and articles, just like your Facebook Timeline or Twitter News Feed.īut it differs from those social networks in that Moments offers a higher level of intimacy and privacy: Your contact list is not visible to others your updates can only be seen by friends who are verified by you and you can only see the interactions of people on your contact list. Moments (朋友圈) is a fundamental feature for WeChat.
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