The new logo retains but restyles the iconic shamrock, adding a tilt to symbolise dynamism and speed, with heart-shaped leaves reflecting the warmth and hospitality of the brand. The new brand identity supports Aer Lingus’ ambition to be the leading value carrier across the North Atlantic. The shamrock was a softer shade of green than its predecessor, had been slightly stretched and had acquired a stem and leaned a little to the right.Īer Lingus unveiled a refreshed brand with updated logo and new aircraft livery, reflecting the airline’s position as a modern and contemporary Irish brand that competes on the international stage. The central element of the redesign was a new look for the famous shamrock logo. The next change in corporate identity was introduced in February 1996 and was to some extent an evolution from the style of the previous livery. The Boeing 720 jets, which replaced the Super Constellations from December 1960 on the transatlantic network, carried a colour scheme and from 1963 onwards, the short haul fleet started to be repainted in the same styling as the transatlantic Boeing 707 and 720 fleets.Ī completely new corporate identity was introduced in November 1974, which featured a rich green roof and tail, dark green cheatline separated from the roof by a blue stripe and a large stylised white shamrock on the fin.
These tail colours were then incorporated into the short-haul fleet, but retaining the green roof styling.
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The Super Constellations which operated the transatlantic service from April 1958 featured a white fuselage top, green cheatline along the windows and multiple green stripes on which a white circle containing a green shamrock was superimposed on the tail. These are the colours worn by the DC-3 which featured at the Bray Air Show in 20. The fin was in the same green colour, with a large tricolour at the mid point, whilst the rudder was white.
In winter 1955/56 Aer Lingus introduced a distinctive new colour scheme which featured a green fuselage roof with a broad white band along the windows.
The early post-war saw DC-3s featuring an all metal scheme with large, prominent Aer Lingus roof titles and this underwent refinement over the years, with a green stripe added to the fuselage, a tricolor on the fin and a simple shamrock on the nose. In the early years, Aer Lingus aircraft carried little in the way of distinctive colours and were basically silver overall with thin black or dark green outlines on the fuselage and tail.
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